Recently I was watching a T.V. show which had an individual in a scene spray painting a wall, and as the camera put more and more of the wall into view I was hoping to see a placement ad spray tagged on the wall somewhere. But to my dismay, there wasn’t a single ad tagged onto the wall.

I know I seem to be a tad bit obsessed about advertising – especially since I look forward to seeing ads even where there not. But I believe wholeheartedly that some of the best ad spots aren’t being utilized…

Had there been an ad placed on that wall of graffiti, my expectations would have been fulfilled, the advertisement would’ve received a lot of great impressions, and the viewer’s would’ve briefly viewed a placement ad in a way in which would’ve been inviting.

If the graffiti ad was done in a creative enough way, it would be pleasantly looked upon by the shows viewers – especially since such an ad wouldn’t interfere with the shows flow.

Some advertisers may feel as though such an ad strategy would be a bit counter-productive, because they may think that a viewer might view such as the advertiser agreeing with illegal graffiti tagging… well, to me that makes absolutely no sense. For one the ad would be shown briefly, and would have a minimum impact on the viewer’s conscious thought, and if a viewer would ponder such a negative thought, common sense would allow them to understand the ad play.

Such an ad play would be done mainly to leave a positive impression on the viewer’s subconscious mind, in order to tap into that positive viewer impression at a later date, through the reuse of such a graffiti picture in different ad plays, may that ad play be a commercial on T.V., an internet ad, print ad, etc.

I’ve seen enough graffiti scenes in shows to realize how often writers/ producers miss a perfect opportunity to add a placement ad within such a scene. By failing to incorporate graffiti ads within the content of shows that have graffiti scenes, T.V. networks aren’t capitalizing off of a great ad strategy.