Category: Brands


During American Idol auditions, the show broadcasts the performances of both terrible and good singers, because both types of performances are entertaining in their own way.

I’ve met people who watch the auditions, because they’re more interested in the comedy aspect tied in with the airing of bad singers, than they are interested in the abilities of good singers.

On the other hand, I’ve also met individuals who only watched the episodes featuring the finalists. However, the majority of American Idol fans watch all the episodes that are aired.

All of the audition episodes that feature individual performers singing to receive a yellow ticket would be perfect for the placement of thought captions – especially since such episodes feature prerecorded content.

The thought captions could be used to show/ interpret the thoughts of both the judges and auditioners. And such added content would make such episodes more interesting, comical, and entertaining.

While watching some of the audition episodes, I take it upon myself to try and imagine what the judges and auditioners are thinking right before, during and/ or after certain auditions.

When it comes to the judges, I would like to see thought captions used the most when they make faces of shock, laughter, dread and so forth.

When it comes to the auditioners, I would like to see the thought captions being used the most when they try for a second chance, when they argue about their “singing abilities,” when they leave the audition room cursing and so forth, etc.

Viewers could participate by viewing all the auditions (aired and unaired) on the internet, and add their own thought captions and/ or vote on the though captions created by others.

I could go on and on about the thought caption situation, but I think everyone reading this article can pretty much understand where I’m going… therefore, I’ll just move on to how American Idol could come up with a better strategy to highlight the Coca Cola cups that are placed in front of each judge.

Coke pays a lot of money to be the “official sponsor” of American Idol. And one of the things in which coke gets in return for being the official sponsor, is the ability to have branded Coca Cola cups positioned in front of every judge.

The cups are noticeable, but they do not stand out in any relevant way, even during the competition when the lighting is dim.

The cups being all red with white lettering seem a tad bit dull to me, if the letter had a somewhat subtle black border, the Coca Cola brand name would be a bit more prominent.

American Idol could take the easy path and make due with a different cup that has a different color scheme… yet; I believe the better path would be to highlight the cup through a better color scheme, and by also using external devices to make the cup more noticeable.

During one season, American Idol could sit the cups on top of small circular platforms that continually turn, and only stops when a judge grabs hold of the Coca Cola cup. And once the judge places it back onto such a device, it would return back to its prior turning motion.

If the cups were to continuously spin in front of the judges, they (the cups) would stand out – especially if one side of the cup was red with white lettering, while the other half was white red lettering, plus or minus the black bordering.

Each year, American Idol could come up with different ways to make the cups stand out, or they (American Idol) could just leave the set up as it currently is – especially since there getting paid with the current strategy, “as is.”

 

At the end of a lot of commercials, I’ve noticed that company logos and brand names appear in black, white or gray/ silver. And a lot of such bland branding appears on a screen that is solid and dull – to me, such unaspiring commercial scenes are eye sores…

Maybe the logo and/ or brand name are shown in such colors, because such colors are the most sex neutral. And if such is true I can kind of understand such conventional wisdom. Yet, I can’t understand why advertisers haven’t found a way to use such neutral brand colors in more creative ways.

I would love to see such logo and brand names highlighted… the following are some random ideas:

(1) Stamping:

I would love to see a solid bar on the screen, in a color such as blue, red, etc…. better yet, let’s go with another sex neutral color: “gold.” And I would like to see the brand name, and or logo, appear into such a solid bar in another color.

The brand name could appear with all the letters simultaneously, or the letters could come up one at a time.

(2) Bar Tracer/ Highlighter:

On such bland screens, I would love to see a colorful bar simultaneously run across all of the relevant information in which the voice over references.

I also want to see more company logos being highlighted on dull commercial pages – especially since they tend to drown amongst the ocean of non – directional content that normally accompanies the stale logos.