The Best Thing Twitter Could Do For Its Bottom Line…

It is my opinion that Twitter has one of the most, if not the most stable following on the internet – especially since users are too heavily invested to leave such a site. Therefore, I’m shocked that Twitter hasn’t tapped such a following the right way… if Twitter did, the company’s valuation would rise, and fast.

Since I’ve noticed that Twitter has declined in the press over the years, I will try to give Twitter a chance to grace the headlines once more, by offering them a chance to become more relevant by implementing the idea stated below.

Since famous people love to use Twitter to talk about themselves, and since their followers/ fans love to hear what they have to say, Twitter should capitalize off of such by filling the void that currently exists.

Twitter should allow the fans of Twitter users to put forth a question and/ or pose a request (picture, etc.), and to allow for other parties overlooking all such postings to vote the best ones to the top of the list.

The users would be able to view over the questions and/ or requests posed, and be given a chance to click whether or not they would be willing to respond to the question or request, i.e., to accept or decline…

Advertising companies would be able to overview such postings, and work with Twitter and particular users to sponsor certain questions and/ or requests, plus the answers thereof… pertaining to the user activated postings. In other words, the Twitter user would request a certain amount of money to answer a particular question, or to take a certain photograph. The advertiser would then accept or decline to sponsor such.

If the advertiser accepts, they would be able to post a link next to the sponsored posting, which would take viewers to a video commercial that would indicate how many commercial views it would take before the answer and/ or picture is released. And after each unique viewing, the total required viewing count would drop by one.

Once a person poses a question and/ or request they would be able to request an email alert notifying them of the user acceptance or decline of the request, and any advertising sponsorship thereof. Furthermore, the individuals voting on such postings would also be able to request such email alerts.

As soon as a posting is sponsored, the author and supporters of such a posting would be emailed an alert of such, and a link to the commercial video, in order to give such individuals an immediate chance to support the answer/ photo release campaign.

After viewing the commercial video, individuals would be able to request an email alert notifying them of the campaign’s completion, accompanied by the released answer and/ or photograph therefrom.

Since all of such transactions would take place via Twitter, it’s easy to understand how Twitter would substantially enhance its bottom line, and such would also help Twitter grace the press headlines once again.

Magazines Should Include Book Markers That Are Relevant To The Reader, The Advertiser(s) And The Parent Company’s Bottom Line

I’ve previously written about how magazines could use bookmarkers as a way to get readers to view more print/page advertisements. But I felt the urge/need to touch up on such a topic again.

With such being said, I believe magazines should use different ways to keep readers engaged in the article content, the ads, and the magazine brand. Therefore, I would add tow things to the bookmarker that I described in a previous article besides the decoder window; I would also add the following to such a bookmarker:

1. I would add a QR code on the opposing end of the bookmarker opposite the decoder window. Upon the scanning of such a Q      R code, an individual would be able to access all of the existing deals that are available…

2. I would also add a magnifying glass strip in the middle of the bookmarker, which would expand all the way from the end of the decoder window to the matching end of the QR code.

The magnifying portion of the bookmarker would be useful when reading the small print within magazines, and would give readers an added reason to reuse such a bookmarker while reading other relevant printed materials such as books, other magazines, etc.

Note: the QR code could also be utilized to give readers an easier way to pull up subscriptions ordering info. (Random thought: magazine insert subscription cards should have QR codes printed on them, and such should also be printed on the magazine’s page that reflects ordering information).

Would You Like To Receive A Free Gift Card?

Grocery stores, retailers, and so forth should give away gift cards. Now I’m not suggesting that they give cards away, to everyone that enters their store. Yet, I believe they should come up with sensible ways to go about making such a reality.

Since I understand that nothing really is free in life, I’m going to explain one way in which companies could give away gift cards, and help their own bottom lines.

Companies could create a special gift card, which I would name a “flip card,” which would only be activated once a certain amount of attached coupons are used within a certain predetermined time frame. (Will explain in full detail below.)

In order to receive such a card, individuals would have to visit the company’s website and accept the flip card challenge. The flip card challenge would be similar to the following stated:

(1)  Companies could offer a free flip card to individuals who give away coupons that offered a certain discount on a preset limited purchase, and such give aways resulted in a certain amount of such coupons being used during a predetermined time frame.

For example, an individual could receive a $100 flip card, after passing out coupons that offer a 15% discount on purchases of $100 or more, if 40 of such coupons are used within 90 days from the time in which the individual accepted the flip card challenge.

If the individual accomplishes at least 25% of the attempted goal, which in the above case would be 10, he or she would be credited for half of such (5), and they would have such credited to the next challenge of $100 or greater in this case.

(2) Companies could offer premium flip cards ($5,000; $10,000; etc.) to individuals who were willing to bid on such cards.

The bidding process would start with the company offering a premium flip card of a certain value, setting a mandatory coupon starting point, and setting a mandatory time frame starting point.

Individuals would have to be willing to at least match one side of the previous bid, and to outbid such a bidder on the other side. For example, if the previous bidder said they would be able to get 1,000 coupons redeemed within 145 days, the next bidder could either out bid the previous bidder by bidding 1,001/ 145 or 1,000/ 144.

Now there would be a lot of safeguards in place to deter spamming… for example, if someone receives a virtual coupon via spamming, they would be able to click a “if spammed icon,” which would automatically penalize the offending participant by reducing their redeemed coupon count by one point.

The above stated is just one example of the innovation that could occur with gift cards. And I believe companies should innovate as much as possible.