Magazines could allow advertisers to place ad messages with in the content of Articles that precede their magazine ad page(s).

Advertisers interested in using such an ad in text option, would visit the magazine publisher’s web site, and go to the ad in text web page.

Once on the ad in text (ad text) web page, the advertiser would be able to view edition of the magazine.

After viewing the topic of the article, and the availability of usable/ relevant key words within the article, the advertiser could select such an article for an ad text placement. However, if another advertiser selected such an article for ad text placement, the most recent interested advertiser could offer a higher bid, etc., et. Cetera… (Note: Such also could be done as a first selection process/ non-auction process).

The winning advertiser, would tag all of the key words within the article, and then figure out whether or not to incorporate the same exact message onto the preceding ad page(s).

During the printing process of the magazine, the vast majority of the text within articles selected for ad text placement would be printed using black ink. On the contrary, the key words that were tagged by the advertiser would be printed in a color selected by the advertiser.

The ad text strategy would benefit advertisers – especially since most people’s inquisitive nature would lead them to read the ad text message – especially so, if the person has read the entire article.

If a person takes the time to read the ad text message, they would more than likely be more receptive to viewing the ad page(s) – especially if the ad text message was in question format, with an arrow pointing to the ad page(s), where the answer would be located.

To make the ad text strategy more appealing to advertisers, magazine publishers could also offer the following:

(1) An ad key word system, where advertisers could pay extra to have additional and/ or substitute words placed into the content of the article chosen.

At such a point, the author of the article would be paid extra to revise the article, and have all the added key words featured the final version of the article.

(2) The web page version of the ad text message could have a click and present feature. Such a feature would allow the reader of the article to click on any of the highlighted key words, and at such a point all of the highlighted ad text words would flash onto the page displaying the entire text message… And the additional ad would appear if the viewer clicked on the ad page/ video box that would appear at the end of such a message.

On the other hand, if the viewer decided not to view the ad page/ video they would be able to click onto a close message box, located after the above stated box, and such would return the reader to the previously viewed page.

Since I read lots of magazine, and seldom pay attention to the ads featured therein. I’m convinced that such an ad strategy would benefit advertisers.