Advertising Via Fireworks

I was reading an article titled:” How Fireworks Inscribed The Sky,” that was in the July ’14 issue of Popular Science. And such an article talked about simulation software that allows designers to draw almost anything on the sky by coordinating the flight of dozens of lights at once. And I came to conclude that the night sky is the perfect medium to display advertisements.

Now I know a lot of people would cringe at the thought of the night sky being potentially littered with advertisements. But since the technology that is behind the ability of “inscribing the sky” is pretty much in its infancy, there’s only but so much that could be depicted in the sky. Therefore, I don’t think that advertisements would be overbearing, especially since most people love fireworks.

Firework displays would definitely be appealing if the firework depictions were more of an entertaining experience than a branding experience, i.e., Nintendo could advertise Mario running across the sky jumping over depictions of mobile phones, and at the end the words “coming to mobile – – – – 14” would appear.

With all of the old, annoying, intrusive, and so ad schemes that are taking place nowadays; it would be refreshing to see creative and explosive works of art in the night sky.

If the advertisements were depicted after a short opening show, I’m pretty sure that enough people would see such live, and via the Internet by way of smart phone video feeds, that such a form of advertising (#Adsparks) would be more than worth it – especially if a company is the first depicted in a major ad campaign using fireworks.

I can’t think of many things that are more appealing in the night sky than fireworks. Stars are beautiful and so is the moon, especially a full moon, but such sites aren’t exciting to the average individual. On the contrary, fireworks are in their very essence expressions of celebration, and I do not think that properly executed Adsparks would tarnish the celebratory nature of fireworks.

 

 

The Good, the Bad, and the Ugly

The Good

In one of my prior posts I talked about how an airplane dragging a banner ad through the day light sky was a safe but wasteful strategy, and that a night time fireworks ad display would be an extreme but impactful strategy. But I failed to talk about any middle ground… or better stated middle air strategy. Therefore, I’ll explain such a strategy as following:

The strategy between safe and extreme would be a “good strategy,” and a good strategy would make good use of the best aspects of both strategies.

A good strategy would be to fly an airplane through the night-time air while dragging a glow in the dark banner ad – especially since most people would pay attention to and remember the ad message.

If the airplane was to fly over an area with a constant night life, the strategy could incorporate a series of firework displays.

The Bad

In a previous posting I talked about the possible creation and unleashing of corporate mascots. Well such would never be a good thing – especially when talking about hiring droves of individuals to represent corporations in such an intimate way, because one wayward mascot could stain or tarnish a corporation’s image. Therefore, a broad mascot push would be a bad thing.

The Ugly

I read about a potential proposal to tag professional basketball players NBA team jerseys with advertisements, and such a thought is deplorable – especially since such a fabric tattoo will not shine a positive light on the sponsor’s logo. On the contrary, such a fabric tattoo might turn out to be a stain…

Instead of turning the player’s jerseys into eyesores, the NBA could turn the backboards into mini digital billboards that display different ads every time contact is made with the backboard and/ or rim.

In order to try to gain an intimate connection with the sponsored teams fan base, the sponsor should be allowed to create a team/ corporate mascot with the help of the teams fan base, and such a mascot should be a permanent fixture at sponsored team games, for the duration of the sponsorship. Finally, a corporate mascot with a relevant level of intimacy.