The problem with advertisements now a days, is the fact that advertisements lack risk and/ or originality, most advertisers tend to follow the beaten path, which is a safe bet, but as the old saying goes: “With greater risk comes greater reward.” I think that’s how it goes.

Sometimes I come to the realization that it’s not always easy to break away from the norm, and see things from a different angle – especially when a person is molded to see things in the singular.

There are many ways in which an advertisement can be used to spark the interest of the viewer. However, it is harder to effectively burn an advertisement impression into a viewers’ subconscious mind for continuous recall.

 

Over the years I’ve come to realize that individuals cherish the conscious mind state a little too much, and subsequently neglect the subconscious mind state too much. The only thing that is more damaging to innovative thought processes than such is the mental consumption of too much junk food and not enough nutritious food (I’ll talk more on such a subject in a future posting).

Such an over reliance on an ability to trigger an immediate conscious response to advertisements, has led advertisement creators to create of mediocre ads. If such ad creators focused more on making a lasting impression on a viewer’s subconscious minds, they would create better ads that stay lit in the subconscious minds of individuals who viewed such ads, instead of ads that spark an initial conscious interest that fizzles out shortly thereafter.

The following stated is an example of following the beaten path, and laying a new path:

The Follower

 

The follower is likely to pay for a banner ad to be attached to the back of a small airplane. In order for such a plane to travel within a limited amount of airspace.

Such a day time ad strategy is a relevant one, to a degree, because such does draw the attention of a good percentage of the people who are in the areas in which such a plan travels – especially since such airplanes normally fly at an unusually low altitude.

The main problem with such a strategy is the fact that such strategy is normally not memorable – especially when it comes to trying to recall the advertisement.

The Creator

 

The creator would throw caution to the wind, and would dare to be great. Therefore, they would look past the physical and mental limitations of a day time “air banner,” and focus on an ad strategy that would be more mentally fulfilling.

The creator would set up a fireworks display that would light up the night sky with relevant messages pertaining to the product or service being advertised.