I love art… works of art that is, and I believe that different strategies could be used in turning advertisements into works of art, and using such art work into in show placement ads.

As long as the piece of art is strategically placed, and the scene(s) that take place in the area in which such art work is located are played out correctly, I’m sure that viewers will notice such an ad.

I’ll give an example of how such a strategy could be used within a scene, and such is as following:

A couple would be in the living room of one of their apartments… they would head for the bedroom, and upon entering the bedroom they would dive onto the bed, and above the bed’s headboard would be an art advertisement.

The ad would be an art creation by a condom maker. The color lay out of the bed (black & white or solid dark colors) would allow for the art work to stand out through the use of loud colors (bright colors, etc.). Therefore, the color schemes would almost guarantee to get viewer impressions from all viewers, for the ad.

If some viewers miss such a highlighted ad… a second attempt at securing an impression would occur… during the bedroom scene the man would turn the light off, and the condom advertisement would shine through the darkness (the ad art would be created with the use of glow in the dark paint).

The camera would move its focus from having the ad art in the scene’s frame, to a point in which just the pitch black area of the bed is in the camera’s focus. At that point the male would pull out the condom which would also glow in the dark. Thereafter the scene would end.

From the start to the end of the bedroom scene, the advertiser would have made three impressions on the majority of viewers, and at the very least two impressions.

It’s vital for advertisers, to understand the importance of placement ads within T.V. shows – especially since most people use commercial breaks to use the bathroom, grab a snake, etc. And the only time during the year in which such isn’t so true, is on the day of the Super Bowl (in the U.S. that is). Therefore, it is my opinion that a creatively placed ad within a show is of more/ greater value than regular T.V. commercial.

I could go on and on about the different ways in which such works of ad art could be used within T.V. shows. However, I believe I said enough in order for relaying my point.