In Show Graffiti Placement Ads…

Recently I was watching a T.V. show which had an individual in a scene spray painting a wall, and as the camera put more and more of the wall into view I was hoping to see a placement ad spray tagged on the wall somewhere. But to my dismay, there wasn’t a single ad tagged onto the wall.

I know I seem to be a tad bit obsessed about advertising – especially since I look forward to seeing ads even where there not. But I believe wholeheartedly that some of the best ad spots aren’t being utilized…

Had there been an ad placed on that wall of graffiti, my expectations would have been fulfilled, the advertisement would’ve received a lot of great impressions, and the viewer’s would’ve briefly viewed a placement ad in a way in which would’ve been inviting.

If the graffiti ad was done in a creative enough way, it would be pleasantly looked upon by the shows viewers – especially since such an ad wouldn’t interfere with the shows flow.

Some advertisers may feel as though such an ad strategy would be a bit counter-productive, because they may think that a viewer might view such as the advertiser agreeing with illegal graffiti tagging… well, to me that makes absolutely no sense. For one the ad would be shown briefly, and would have a minimum impact on the viewer’s conscious thought, and if a viewer would ponder such a negative thought, common sense would allow them to understand the ad play.

Such an ad play would be done mainly to leave a positive impression on the viewer’s subconscious mind, in order to tap into that positive viewer impression at a later date, through the reuse of such a graffiti picture in different ad plays, may that ad play be a commercial on T.V., an internet ad, print ad, etc.

I’ve seen enough graffiti scenes in shows to realize how often writers/ producers miss a perfect opportunity to add a placement ad within such a scene. By failing to incorporate graffiti ads within the content of shows that have graffiti scenes, T.V. networks aren’t capitalizing off of a great ad strategy.

 

 

Is The 30 Second Spot Always The Best Commerical Length?

I believe that most people don’t want to see commercials that last for more than 30 seconds at a time. Therefore, I’m not suggesting for anyone to create a commercial that would continuously run for 60 – 90 – 120 or more seconds straight. On the contrary, I’m suggesting that commercials that play after shows that are new episodes, should be one 30 second spot of a commercial series.

A commercial that is in the form of a series would be a perfect ad play for advertisers who are creative enough to create a good series – especially if the commercial series was a collaboration of the advertiser, the show’s producers and actors and/ or actresses from the show.

Such an ad spot/ play would be good for the television stations that implemented such an ad strategy, and for the advertisers that would participate in such…

If the commercial series started off with a good first commercial, individuals would want to see what follows (the next part of the series), and after a while they would feel so invested that the commercials would be like the desert that follows the four course meal of the show.

The general commercial series that would follow after new show episodes would be priced at a premium over the regular ad spots that would’ve followed such a show, and an advertiser would have to lock in a payment for at least 3 consecutive episodes, and the mini-series that would be the result of a collaborative effort between the show and advertiser, would be priced at a premium over the general commercial series, and an advertiser would have to lock in a payment to cover a full season of new episodes.

The only way that such an ad strategy wouldn’t work, is if the initial commercial(s) isn’t entertaining, and results into a flop.

I believe such a strategy would result in more viewer impressions, and ultimately a stronger brand awareness.

The fact remains, that most people use “commercial breaks” to take a quick “break” from the T.V. in order to use the bathroom, grab a snack and so on. Therefore, it is my belief that the most valuable commercial on broadcast television, just might be the one right before the start of popular shows – especially since most people wouldn’t want to miss the start…

With a commercial series strategy, the most valuable 30 second spot would turn out to be the spot that would directly follow the first show break.

 

The Most Relevant Commercials, Are The Ones That Tell A Story, Even When The Television Is On Mute

One of the best commercial plays that I’ve seen in a while deals with commercials by Ford, Featuring the Ford F-150. For such commercials are primarily black and white, with color used to highlight the product and visual cues imbedded within the content of the commercial

When viewing such Ford F-150 commercials, the viewer’s focus is automatically directed to the relevant portions of such commercials, in a way that is entertaining and engaging.

The most valuable aspect of such commercial plays, is the fact that the commercial’s message is relayed to the viewer via visual and audio cues. Therefore, the message would be relayed to the viewer who may be listening to the commercial but not viewing it, and vice versa.

I’ve come to notice a lot of commercials that overdose on black and white scenes… I would think that the production team behind such commercials would stop and think: “How many people actually enjoy viewing a commercial that features drawn out scenes that are depicted solely in black and white?”

If the production team asked themselves such a simple question, they would be able to avoid making commercials that are dull and uninspiring. Because there is nothing logical behind creating a commercial with scenes only in black and white – especially since consumers purchase color televisions…

Production teams should realize that the value in creating a “black and white” commercial, is the chance to highlight the product or service being advertised, or the visual cues thereof, within the overall content of the commercial, through the use of continued coloration of the relevant content within the commercial.

As long as a commercial is produced primarily in black and white, with a relevant continuous stream of color, such a commercial will relay the commercials underlying message even if no words were to be spoken.

 

 

Sports Organizations Need To Give Fans/Viewers A First Person View Of The Action, And Capitalize Off Of The Opprotunites That Would Exist There-From

Great plays are created in every sport, and during certain great plays my first thought is: “they better replay such,” and most of the time a replay happens. Yet, I’m disappointed when a play that I thought was good falls short of meriting a replay.

Then there are times when replays aren’t enough to quench my mental desire to be immersed in the action more intimately, because the replays are from the view-point of a camera man, and doesn’t capture the intensity of viewing the hit, the throw, the swing, the kick, the jump, the dunk and so forth from the player’s point of view.

In order to give fans/viewers of sports a better quality viewing experience, and create another revenue stream, I would like to see sports organizations finance the creation of customized head-gear with integrated cameras, in which sports players could wear during game play.

In football, skiing, and other sports that require players/competitor to wear helmets, the cameras could be integrated into modified helmets. As for the majority of other sports, the cameras could be integrated into modified goggles or modified sweat bands (head bands).

If such player/competitor cameras were created and utilized, such would lead to the creation of consumer products and apps that would give sports fans better viewing experiences and learning capabilities.

Imagine watching a live football game by yourself while wearing a pair of interactive visual glasses, and being able to go from the default sports viewing experience (the televised/camera man’s view), to a customized viewing experience in which you could call up, through voice, hand and/or eye interaction, any individual player’s view of the game at any given time. Then switch between players, or return to the default setting.

Better yet, what if you could also feel a vibration at the moment of visual impact…wouldn’t such enhance the experience of football – especially if you could hear everything as the connected player hears it.

If the sports organizations created a system in which third-party app and product developers could contribute… the possibilities would be endless.

A person watching sports on cable channels, (ESPN etc.), would be able to control their TV utilizing such a system via remote control and/or by using a yet to be created attachment, that would respond to verbal and/or physical commands.

Individuals using such a system would have to either pay a monthly fee, or view a certain amount of ads to keep the system activated.

I could go on and on regarding such a subject. However, I believe I provided enough to pass on my point of view.