The Good, the Bad, and the Ugly

The Good

In one of my prior posts I talked about how an airplane dragging a banner ad through the day light sky was a safe but wasteful strategy, and that a night time fireworks ad display would be an extreme but impactful strategy. But I failed to talk about any middle ground… or better stated middle air strategy. Therefore, I’ll explain such a strategy as following:

The strategy between safe and extreme would be a “good strategy,” and a good strategy would make good use of the best aspects of both strategies.

A good strategy would be to fly an airplane through the night-time air while dragging a glow in the dark banner ad – especially since most people would pay attention to and remember the ad message.

If the airplane was to fly over an area with a constant night life, the strategy could incorporate a series of firework displays.

The Bad

In a previous posting I talked about the possible creation and unleashing of corporate mascots. Well such would never be a good thing – especially when talking about hiring droves of individuals to represent corporations in such an intimate way, because one wayward mascot could stain or tarnish a corporation’s image. Therefore, a broad mascot push would be a bad thing.

The Ugly

I read about a potential proposal to tag professional basketball players NBA team jerseys with advertisements, and such a thought is deplorable – especially since such a fabric tattoo will not shine a positive light on the sponsor’s logo. On the contrary, such a fabric tattoo might turn out to be a stain…

Instead of turning the player’s jerseys into eyesores, the NBA could turn the backboards into mini digital billboards that display different ads every time contact is made with the backboard and/ or rim.

In order to try to gain an intimate connection with the sponsored teams fan base, the sponsor should be allowed to create a team/ corporate mascot with the help of the teams fan base, and such a mascot should be a permanent fixture at sponsored team games, for the duration of the sponsorship. Finally, a corporate mascot with a relevant level of intimacy.

I’ve Waited Long Enough…..

For the past seven years I have faithfully studied in order to be able to select, analyze, and cultivate the best business ideas that come to my mind. All this time I have been waiting for a chance to put such business ideas to actual use, and due to my present state of incarceration and a lack of outside help, I have been unable to move forward.

Good News: “Things have been changing,” I now have outside help to adequately focus on pushing things forward, and I believe that my main priority now should be an unwavering focus on getting three business ventures started this year, therefore, I’m putting 90%  of my focus on the main social network. The site focused on music and things related thereto, and a site focused on helping prisoners with the capability of leveraging their purchaseing power, and putting together a reliable system to expose prisoners’ to a road to rehabilitation.

I’ve had enough……I’m tired of watching unstable business models take flight – especially when I know I could create a better business if I had the right resources, and since I now have outside support  I must stop talking and start doing.

With such being said I have to apologize, because my dedication to the business ventures must become my number one priority, therefore I must spend less time on writing blog articles, however, I will still post an article from time to time, and post updates on the progress of the business ventures.

Better News: “I have put a lot of time into creating artwork to post on this blog once a week,” if you love art, I’m pretty sure you’ll appreciate some of the pieces of artwork, if not all of them.

Out of the 33 pieces that I currently have finished, my favorites are: (1) Earth’s Cry, (2) The Breathe of Life, (3) A Dog’s Loyalty, (4) A Heart Divided, (5) The Face of Vanity, (6) Questionable Intent, (7) Confidence Defined, (8) Innovative Shadows, (9) Subconscious Puppeteer, (10) A Piece of Heaven, (11) Jayla’s Angel and (12) Unified Strength.

My four favorites are: Innovative Shadows, Subconscious Puppeteer, A Piece of Heaven, and Jayla’s Angel.

I’m dedicated to the business ventures that I’m pursuing for several reasons, but the most important reasons are my passion for positive change, and the time I’ve invested.

The most valuable things in life are faith, love and sacrifice……and ones success and/or failures in life are determined by their dedication thereupon.

Future Art Postings and My Thoughts on Some of My Previous Postings…

Beginning later this month or sometime next month, I’m going to start posting one new artwork per week.

 

As for my comments from time to time on my previous posts, I think such is a valid thing to do – especially since almost all of my posts are either the products of spontaneous thoughts, or the products of some what swift thinking/ analysis.

 

Some of such fast paced posting came out right, such as the spree card posting, the color schemes posting and so forth. However, from time to time I miss the mark. For example, when I made the posting about the friendship meter, such was the product of spontaneous thought, and such a post missed the mark of relevancy.

 

I think the mental flaw within my critical thinking at the time I wrote such an article was the result of biased subconscious thoughts, thoughts that were molded over time by my disdain for individuals who squander too much of their time.

 

Had I thought about it for any significant period of time, I would’ve disregarded such a system in its entirety, and focused on a meter system that nudged individuals to make more connections with others – especially meaningful ones… my mind is currently racing with ideas. Yet, I need to allow my conscious mind to run its course, and allow my subconscious mind to do all of the heavy lifting.

A Good Advertisement Sparks the Interest of The Viewer; A Great Ad Leaves A Permanent Impression

The problem with advertisements now a days, is the fact that advertisements lack risk and/ or originality, most advertisers tend to follow the beaten path, which is a safe bet, but as the old saying goes: “With greater risk comes greater reward.” I think that’s how it goes.

Sometimes I come to the realization that it’s not always easy to break away from the norm, and see things from a different angle – especially when a person is molded to see things in the singular.

There are many ways in which an advertisement can be used to spark the interest of the viewer. However, it is harder to effectively burn an advertisement impression into a viewers’ subconscious mind for continuous recall.

 

Over the years I’ve come to realize that individuals cherish the conscious mind state a little too much, and subsequently neglect the subconscious mind state too much. The only thing that is more damaging to innovative thought processes than such is the mental consumption of too much junk food and not enough nutritious food (I’ll talk more on such a subject in a future posting).

Such an over reliance on an ability to trigger an immediate conscious response to advertisements, has led advertisement creators to create of mediocre ads. If such ad creators focused more on making a lasting impression on a viewer’s subconscious minds, they would create better ads that stay lit in the subconscious minds of individuals who viewed such ads, instead of ads that spark an initial conscious interest that fizzles out shortly thereafter.

The following stated is an example of following the beaten path, and laying a new path:

The Follower

 

The follower is likely to pay for a banner ad to be attached to the back of a small airplane. In order for such a plane to travel within a limited amount of airspace.

Such a day time ad strategy is a relevant one, to a degree, because such does draw the attention of a good percentage of the people who are in the areas in which such a plan travels – especially since such airplanes normally fly at an unusually low altitude.

The main problem with such a strategy is the fact that such strategy is normally not memorable – especially when it comes to trying to recall the advertisement.

The Creator

 

The creator would throw caution to the wind, and would dare to be great. Therefore, they would look past the physical and mental limitations of a day time “air banner,” and focus on an ad strategy that would be more mentally fulfilling.

The creator would set up a fireworks display that would light up the night sky with relevant messages pertaining to the product or service being advertised.