I’ve previously written about how magazines could use bookmarkers as a way to get readers to view more print/page advertisements. But I felt the urge/need to touch up on such a topic again.

With such being said, I believe magazines should use different ways to keep readers engaged in the article content, the ads, and the magazine brand. Therefore, I would add tow things to the bookmarker that I described in a previous article besides the decoder window; I would also add the following to such a bookmarker:

1. I would add a QR code on the opposing end of the bookmarker opposite the decoder window. Upon the scanning of such a Q      R code, an individual would be able to access all of the existing deals that are available…

2. I would also add a magnifying glass strip in the middle of the bookmarker, which would expand all the way from the end of the decoder window to the matching end of the QR code.

The magnifying portion of the bookmarker would be useful when reading the small print within magazines, and would give readers an added reason to reuse such a bookmarker while reading other relevant printed materials such as books, other magazines, etc.

Note: the QR code could also be utilized to give readers an easier way to pull up subscriptions ordering info. (Random thought: magazine insert subscription cards should have QR codes printed on them, and such should also be printed on the magazine’s page that reflects ordering information).