Football Players

More/ Better Placement Ads Would Equal Less Commercials – Part Four…

I’m not obsessed with watching sports as many people are, but at times I love to watch certain sporting events – especially finals (when a trophy, championship, etc. is at stake). So I can understand why advertisers love to place placement ads all around the action. Yet, I think that most of the placement ads are pretty much overlooked, because most of us get mentally immune to such sports ad plays at a certain point of our lives. And usually such a time is at the age point where ad impressions matter the most, which is at the age when individuals have buying power.

Most people don’t look for ads that are placed around sporting events. It’s more likely that a person will visually trip over such placement ads. Therefore, the most advertisers can hope for through the vast majority of the impressions that viewers “accidentally” receive, is for such an impression to have a relevant impact on the viewer’s subconscious minds – especially since most of such accidental views only last for fractions of a second.

If the owners of the sporting events would be a bit more creative in the way placement ads are shown, they would be able to provide advertisers with a chance to purchase placement ads that are guaranteed to produce lasting impressions on viewers conscious and subconscious mind states, and charge a premium for such ad spots.

For example, the owners of football stadiums could use augmented reality technology to project an ad onto the field during first, second, and third and goal. However, such ad plays would be perfect if done tastefully…

Now I wouldn’t suggest using such an ad strategy in a way that would drastically interfere with live action, such as trying to project an ad onto the field during first, second and third and goal. However, such ad plays would be perfect if done tastefully…

Such ad projections would be perfect for kick-offs, punts, prior to field goals and right after, prior to ball snaps, after missed catches, after tackles and sacks, during time outs, during injury stops and especially after touchdowns and extra-point kicks… the touchdown spots would bring in an added premium.

As long as such augmented reality ads are projected onto the field at appropriate times of football games, and are shown in creative ways, viewers in all actuality wouldn’t mind such advertising… and most people, if not all viewers, would appreciate such ads at different points in the game.

I’m pretty sure that advertisers would jump at the opportunity to purchase such ad spots – especially the touchdown spots.

I wonder how much Super Bowl spots would cost – especially the touchdown spots… how much do you think a touchdown ad spot via augmented reality field placement would run?

Sports Organizations Need To Give Fans/Viewers A First Person View Of The Action, And Capitalize Off Of The Opprotunites That Would Exist There-From

Great plays are created in every sport, and during certain great plays my first thought is: “they better replay such,” and most of the time a replay happens. Yet, I’m disappointed when a play that I thought was good falls short of meriting a replay.

Then there are times when replays aren’t enough to quench my mental desire to be immersed in the action more intimately, because the replays are from the view-point of a camera man, and doesn’t capture the intensity of viewing the hit, the throw, the swing, the kick, the jump, the dunk and so forth from the player’s point of view.

In order to give fans/viewers of sports a better quality viewing experience, and create another revenue stream, I would like to see sports organizations finance the creation of customized head-gear with integrated cameras, in which sports players could wear during game play.

In football, skiing, and other sports that require players/competitor to wear helmets, the cameras could be integrated into modified helmets. As for the majority of other sports, the cameras could be integrated into modified goggles or modified sweat bands (head bands).

If such player/competitor cameras were created and utilized, such would lead to the creation of consumer products and apps that would give sports fans better viewing experiences and learning capabilities.

Imagine watching a live football game by yourself while wearing a pair of interactive visual glasses, and being able to go from the default sports viewing experience (the televised/camera man’s view), to a customized viewing experience in which you could call up, through voice, hand and/or eye interaction, any individual player’s view of the game at any given time. Then switch between players, or return to the default setting.

Better yet, what if you could also feel a vibration at the moment of visual impact…wouldn’t such enhance the experience of football – especially if you could hear everything as the connected player hears it.

If the sports organizations created a system in which third-party app and product developers could contribute… the possibilities would be endless.

A person watching sports on cable channels, (ESPN etc.), would be able to control their TV utilizing such a system via remote control and/or by using a yet to be created attachment, that would respond to verbal and/or physical commands.

Individuals using such a system would have to either pay a monthly fee, or view a certain amount of ads to keep the system activated.

I could go on and on regarding such a subject. However, I believe I provided enough to pass on my point of view.