Most advertisements aren’t impactful enough to be memorable, and it’s hard to blame the advertiser and/or ad creator, because the ads are normally utilizing a saturated medium.

When pushing an ad campaign on an overly utilized medium, it’s nearly impossible to stand out in any significant way from all the other ad pushes that are using the same medium.

Some companies are creative enough to make their ad campaign practically irresistible, even when using an overly used medium. Prime example: Taco Bell’s commercial featuring Doritos Taco shells. Prior to such an appealing ad push, Taco Bell’s image was stale.

Taco Bell’s tacos have always been pretty good on their own merit. Yet, after a while the same old taste isn’t that appealing. Therefore, any relevant change that has a positive impact on the taste of an edible product will restart a stalled brand – especially if the product looks as good as it tastes.

The first time I saw the new Doritos Taco in a commercial I could mentally taste it… in my mind I remember how the regular taco tasted, and how Doritos taste. Therefore, I could imagine how such a combination tasted, and such thoughts were positive.

Before seeing such a magnificent pairing of taco and Doritos I can’t remember the last time I had an urge to eat a Taco Bell taco – especially a nagging urge.

I’m pretty sure such an ad push has been one of; if not the most, successful ad campaigns that Taco Bell has had in the last decade. And all of such was possible for two reasons: first, Taco Bell created a revised product that is visually appealing as much as it is physically tasteful. And, second, Taco Bell didn’t push it’s newly revised product into a commercial that was cluttered with a lot of other content. On the contrary, Taco Bell highlighted such a product within a commercial that was absent a lot of irrelevant content.

Such a commercial was so successful that it can easily have a sequel… because I know I’m not the only person who wondered how a cool ranch taco would taste.

What more could a company want as a response to an ad campaign, than the response while simultaneously restarting a stalled brand, and to boot, was able to leave customers anticipating a second act.

Quick thought/question:

Imagine you went to the zoo in order to view the wild life display in their inhabitants. And you go from viewing one animal after another…

You start by looking at the elephants, then rhinos, then monkeys, then giraffes, then tigers, and then you get o the polar bear enclosure when you notice something strange… you notice that all the polar bears have Coca Cola ads placed on them.

If the above stated was an actual event that occurred in your life, do you think it would be an impactful moment? How long do you think you would remember such a day? How long do you think you would remember the Coca Cola polar bears?