The Best Thing Twitter Could Do For Its Bottom Line…

It is my opinion that Twitter has one of the most, if not the most stable following on the internet – especially since users are too heavily invested to leave such a site. Therefore, I’m shocked that Twitter hasn’t tapped such a following the right way… if Twitter did, the company’s valuation would rise, and fast.

Since I’ve noticed that Twitter has declined in the press over the years, I will try to give Twitter a chance to grace the headlines once more, by offering them a chance to become more relevant by implementing the idea stated below.

Since famous people love to use Twitter to talk about themselves, and since their followers/ fans love to hear what they have to say, Twitter should capitalize off of such by filling the void that currently exists.

Twitter should allow the fans of Twitter users to put forth a question and/ or pose a request (picture, etc.), and to allow for other parties overlooking all such postings to vote the best ones to the top of the list.

The users would be able to view over the questions and/ or requests posed, and be given a chance to click whether or not they would be willing to respond to the question or request, i.e., to accept or decline…

Advertising companies would be able to overview such postings, and work with Twitter and particular users to sponsor certain questions and/ or requests, plus the answers thereof… pertaining to the user activated postings. In other words, the Twitter user would request a certain amount of money to answer a particular question, or to take a certain photograph. The advertiser would then accept or decline to sponsor such.

If the advertiser accepts, they would be able to post a link next to the sponsored posting, which would take viewers to a video commercial that would indicate how many commercial views it would take before the answer and/ or picture is released. And after each unique viewing, the total required viewing count would drop by one.

Once a person poses a question and/ or request they would be able to request an email alert notifying them of the user acceptance or decline of the request, and any advertising sponsorship thereof. Furthermore, the individuals voting on such postings would also be able to request such email alerts.

As soon as a posting is sponsored, the author and supporters of such a posting would be emailed an alert of such, and a link to the commercial video, in order to give such individuals an immediate chance to support the answer/ photo release campaign.

After viewing the commercial video, individuals would be able to request an email alert notifying them of the campaign’s completion, accompanied by the released answer and/ or photograph therefrom.

Since all of such transactions would take place via Twitter, it’s easy to understand how Twitter would substantially enhance its bottom line, and such would also help Twitter grace the press headlines once again.

Celebrity Endorsements That Don’t Fit, Part One:

A lot of celebrity endorsements make sense – especially since the endorsee and product normally have a relevant connection. Case in point: the diet pill/program that’s paired with the celebrity that lost a lot of weight, the basketball player that has a pair of basketball sneakers named after him, and so forth.

On the contrary, there are a lot of celebrity endorsements that make no sense – especially since such won’t lead to increased sales. Therefore, the money that is spent on irrelevant celebrity endorsements could be spent in relevant and meaningful ways.

The first celebrity endorsement that doesn’t make sense to me is the celebrity endorsements of motor vehicles, because I do not see the connection. In other words, I can not imagine anyone buying a car because they noticed someone famous in the vehicles commercial.

It could be argued, that the celebrity appears in the commercial to attract more eyes, and as a result more brand recognition. But does brand recognition matter if it doesn’t result in increased sales?

Motor vehicle commercials should focus on highlighting the reasons why a potential customer should be intersected in buying the vehicle, because those reasons are of relevance.

If a motor vehicle company is interested in throwing around extra money, in an attempt at fishing for viewer’s attention, do it in a way that will have a lasting impact. My suggestion would be to finance meaningful competitions, in which they could feature in commercials, and other ad plays.

The competition could focus on gathering new vehicle feature idea submissions from individuals, and rewarding individuals if their idea comes to fruition.

The commercials, printed ads, etc. could direct viewers to a specially designed website where users could go directly to an area in which to submit their idea, or they could detour to other areas of the website. A few potential examples are as follows:

 

1. Individuals could go to a research and development area (R & D area), in order to check whether or not their idea has already been submitted/patented, or to merely brainstorm.

In the R & D area, individuals would be able to click onto any part of a vehicle, in order to see its composition, and to view a list of any potential add ons / upgrades that the company offers and to view all prior released submissions relevant to such a part.

Within the R & D area, individuals would be able to interact with virtual models, of every vehicle in which the company offers.

 

2. Individuals would also be able to go to a design area, where they would be able to alter each available vehicles’ body features, in an attempt to create a better designed vehicle.

In such an area, individuals would be able to test drive a virtual version of their finished designed vehicle. And they’d also learn any potential positive and/or negative impacts of such a design.

If a motor vehicle company deployed such an advertising campaign, they would be able to achieve something that a celebrity backed campaign never would……lasting relevance.