I believe that most people don’t want to see commercials that last for more than 30 seconds at a time. Therefore, I’m not suggesting for anyone to create a commercial that would continuously run for 60 – 90 – 120 or more seconds straight. On the contrary, I’m suggesting that commercials that play after shows that are new episodes, should be one 30 second spot of a commercial series.

A commercial that is in the form of a series would be a perfect ad play for advertisers who are creative enough to create a good series – especially if the commercial series was a collaboration of the advertiser, the show’s producers and actors and/ or actresses from the show.

Such an ad spot/ play would be good for the television stations that implemented such an ad strategy, and for the advertisers that would participate in such…

If the commercial series started off with a good first commercial, individuals would want to see what follows (the next part of the series), and after a while they would feel so invested that the commercials would be like the desert that follows the four course meal of the show.

The general commercial series that would follow after new show episodes would be priced at a premium over the regular ad spots that would’ve followed such a show, and an advertiser would have to lock in a payment for at least 3 consecutive episodes, and the mini-series that would be the result of a collaborative effort between the show and advertiser, would be priced at a premium over the general commercial series, and an advertiser would have to lock in a payment to cover a full season of new episodes.

The only way that such an ad strategy wouldn’t work, is if the initial commercial(s) isn’t entertaining, and results into a flop.

I believe such a strategy would result in more viewer impressions, and ultimately a stronger brand awareness.

The fact remains, that most people use “commercial breaks” to take a quick “break” from the T.V. in order to use the bathroom, grab a snack and so on. Therefore, it is my belief that the most valuable commercial on broadcast television, just might be the one right before the start of popular shows – especially since most people wouldn’t want to miss the start…

With a commercial series strategy, the most valuable 30 second spot would turn out to be the spot that would directly follow the first show break.