At the end of a lot of commercials, I’ve noticed that company logos and brand names appear in black, white or gray/ silver. And a lot of such bland branding appears on a screen that is solid and dull – to me, such unaspiring commercial scenes are eye sores…

Maybe the logo and/ or brand name are shown in such colors, because such colors are the most sex neutral. And if such is true I can kind of understand such conventional wisdom. Yet, I can’t understand why advertisers haven’t found a way to use such neutral brand colors in more creative ways.

I would love to see such logo and brand names highlighted… the following are some random ideas:

(1) Stamping:

I would love to see a solid bar on the screen, in a color such as blue, red, etc…. better yet, let’s go with another sex neutral color: “gold.” And I would like to see the brand name, and or logo, appear into such a solid bar in another color.

The brand name could appear with all the letters simultaneously, or the letters could come up one at a time.

(2) Bar Tracer/ Highlighter:

On such bland screens, I would love to see a colorful bar simultaneously run across all of the relevant information in which the voice over references.

I also want to see more company logos being highlighted on dull commercial pages – especially since they tend to drown amongst the ocean of non – directional content that normally accompanies the stale logos.