I’m not obsessed with watching sports as many people are, but at times I love to watch certain sporting events – especially finals (when a trophy, championship, etc. is at stake). So I can understand why advertisers love to place placement ads all around the action. Yet, I think that most of the placement ads are pretty much overlooked, because most of us get mentally immune to such sports ad plays at a certain point of our lives. And usually such a time is at the age point where ad impressions matter the most, which is at the age when individuals have buying power.

Most people don’t look for ads that are placed around sporting events. It’s more likely that a person will visually trip over such placement ads. Therefore, the most advertisers can hope for through the vast majority of the impressions that viewers “accidentally” receive, is for such an impression to have a relevant impact on the viewer’s subconscious minds – especially since most of such accidental views only last for fractions of a second.

If the owners of the sporting events would be a bit more creative in the way placement ads are shown, they would be able to provide advertisers with a chance to purchase placement ads that are guaranteed to produce lasting impressions on viewers conscious and subconscious mind states, and charge a premium for such ad spots.

For example, the owners of football stadiums could use augmented reality technology to project an ad onto the field during first, second, and third and goal. However, such ad plays would be perfect if done tastefully…

Now I wouldn’t suggest using such an ad strategy in a way that would drastically interfere with live action, such as trying to project an ad onto the field during first, second and third and goal. However, such ad plays would be perfect if done tastefully…

Such ad projections would be perfect for kick-offs, punts, prior to field goals and right after, prior to ball snaps, after missed catches, after tackles and sacks, during time outs, during injury stops and especially after touchdowns and extra-point kicks… the touchdown spots would bring in an added premium.

As long as such augmented reality ads are projected onto the field at appropriate times of football games, and are shown in creative ways, viewers in all actuality wouldn’t mind such advertising… and most people, if not all viewers, would appreciate such ads at different points in the game.

I’m pretty sure that advertisers would jump at the opportunity to purchase such ad spots – especially the touchdown spots.

I wonder how much Super Bowl spots would cost – especially the touchdown spots… how much do you think a touchdown ad spot via augmented reality field placement would run?