Some of the best T.V. commercials and magazine advertisements are predominantly shown in black and white, with splashes of color.

By creating a T.V. commercial and / or magazine AD mainly in black and white, allows for the creator to highlight the featured product and / or service by strategically showing such in color.

A lot of the magazine Ads that are done in the above stated fashion are done correctly. But, most of the T.V. commercials miss the mark in different ways. The following are some of the most common missteps:

 

(1)   If the entire commercial is in black and white, it misses the mark entirely.

(2)   If the commercial runs mostly in a black and white format, the commercial isn’t a effective as it should be.

(3)   If the product, service and / or logo isn’t always featured in color, instead of standing out within a sea of black and white, such will drown within such a sea.

 

Black and white commercials should have splashes of color throughout the entire commercial. The color could be highlighting products or services or things pictured relevant to such, and / or to strategically highlight words… without a commercial, viewers attentions will wander, and the full impact of the message will be lost.