Prepaid / Gift Cards Are The Perfect Mediums To Place Ads…

I truly believe ad placements on gift cards would be beneficial to the seller of such cards, the buyer of such cards and the product and / or service advertised thereon.

This idea is one in which I thought up a while ago, and filed a provisional patent application on (application number 61/337, 164, Date 2/1/10), which has since expired.

The idea was to give gamblers and non-gamblers a no risk opportunity to win prizes and / or deals, because such cards would feature a removable gaming strip on the back side of such cards, which I had named “spree cards.” Once a buyer removed such a gaming strip, a prize and/ or coupon would be revealed.

Then original idea that I had noted within the patent filing mentioned other aspects that would have made the advertising aspect a lot more alluring. Yet, a percentage of the card buyer’s capital spent would have been of limited use, and would have been limited to the purchasing of certain color coded / marked items. Therefore, I think it would be better to just leave the color coded system out entirely, because without it the cares would sale without any unnecessary limitations.

It is my opinion that such a card would sale without hassle, yet I originally set out to have the color coded system implemented to offset the costs associated with the same day purchases and uses of such cards that would naturally increase – especially since some of the individuals who normally would make their same day purchases in cash or credit cards, would purchase and use a spree card instead.

With such being said, instead of implementing the color coded system, I would suggest implementing a next day activation feature which would prevent same day purchases.

The more an individual spent on a spree card, the greater the potential prize would be and on every card there would be either a coupon and / or prize located underneath the gaming strip.

I would also limit the use of one spree card towards the purchase of any item or items by any person(s) at any given time.

Such a spree card would open up many advertising opportunities, and thereby give the seller of such a card a boost to their bottom line.

 

 

 

 

 

 

In Show Graffiti Placement Ads…

Recently I was watching a T.V. show which had an individual in a scene spray painting a wall, and as the camera put more and more of the wall into view I was hoping to see a placement ad spray tagged on the wall somewhere. But to my dismay, there wasn’t a single ad tagged onto the wall.

I know I seem to be a tad bit obsessed about advertising – especially since I look forward to seeing ads even where there not. But I believe wholeheartedly that some of the best ad spots aren’t being utilized…

Had there been an ad placed on that wall of graffiti, my expectations would have been fulfilled, the advertisement would’ve received a lot of great impressions, and the viewer’s would’ve briefly viewed a placement ad in a way in which would’ve been inviting.

If the graffiti ad was done in a creative enough way, it would be pleasantly looked upon by the shows viewers – especially since such an ad wouldn’t interfere with the shows flow.

Some advertisers may feel as though such an ad strategy would be a bit counter-productive, because they may think that a viewer might view such as the advertiser agreeing with illegal graffiti tagging… well, to me that makes absolutely no sense. For one the ad would be shown briefly, and would have a minimum impact on the viewer’s conscious thought, and if a viewer would ponder such a negative thought, common sense would allow them to understand the ad play.

Such an ad play would be done mainly to leave a positive impression on the viewer’s subconscious mind, in order to tap into that positive viewer impression at a later date, through the reuse of such a graffiti picture in different ad plays, may that ad play be a commercial on T.V., an internet ad, print ad, etc.

I’ve seen enough graffiti scenes in shows to realize how often writers/ producers miss a perfect opportunity to add a placement ad within such a scene. By failing to incorporate graffiti ads within the content of shows that have graffiti scenes, T.V. networks aren’t capitalizing off of a great ad strategy.

 

 

More / Better Placement Ads Would Equal Less Commercials…Part Three

Within the contests of my previous blog article titles: More/Better Placement Ads Would Equal Less Commercials, Part Two, I explained how companies could use a wall art strategy within TV shows to advertise their product and / or service. In this article I will focus gain on the walls within TV shows. However, I will focus this time on digital art frames.

If digital art frames were strategically placed on a wall or several walls of a television show, the advertiser could do more for their brand, in terms of the number of viewer impressions, than they would if they merely utilized the commonly used 30 second TV commercial ad.

A digital art frame strategy (ad strategy) would be more effective than the stand alone art ad strategy – especially since such a strategy would allow for different ads to appear on the screens of such digital art frames. Therefore, the television stations would be able to allow advertisers to bid on placing ads at certain points within the RB show’s episodes.

The digital ad art frames would also be perfect for showing a continuous flow of ad art stills, and to make it more interesting, some or all of such stills could be viewer submissions.

Via Facebook, Google+, or a website created through a collaboration of television stations… individuals would be able to view all of the reserved ad spots for each television show, and which advertisers reserved such spots.

Once a viewer finds an advertising campaign in which they want to take part in, they would either submit a drawing based on such a campaign, or they would submit a picture based on such a campaign.

During the broadcast of each television show, a certain amount of viewer submitted drawings and/or photographs would be shown on the digital art frames.

To encourage participation, prizes would be offered to all of the participants… especially to those who allow for an alert to be automatically sent to their Facebook fans, upon the showing of their submission during the broadcast of a particular show, or right before such a showing.

I believe that if such a strategy was implemented correctly, it wouldn’t be looked upon as intrusive. For on the contrary, such a strategy would be looked forward to.

To sweeten the prize incentive, television stations could enter all of the winning submission creator names into an end of the season series drawing, in which the winner of such a drawing would appear in an episode for the following season of such a show.

More / Better Placement Ads Would Equal Less Commercials

– Placement ads that are included into the content of T.V. shows, talk shows, etc. are normally either lost in and /or divided by all the surrounding content, or are presented in a non-impressive way.

– I feel as though T.V. shows should have placement ads that highlight the product that is being advertised, in a way in which the product seems to jump out from all the visual and verbal clutter on the T.V. screen. In other words, every time a placement ad is being shown on a T. V. screen, the entire T.V. screen should turn black and white, and the only thing that should be shown in color is the product that is being advertised.

– As soon as the product placement spot ends, the entire T.V. screen should return to normal, and show everything in color.

– Such a product placement strategy would work perfectly in certain circumstances and with certain products. For example, vehicles would fit perfectly into such an ad strategy. Because such an ad strategy would be as disruptive to the content of the show, if it is deployed by way of showing a highlighted vehicle during a street scene.

– Know, such a strategy wouldn’t work in a lot of instances…such as with the American Idol Coke placement ads, or the X-Factor Pepsi placement ads, unless such a strategy was deployed sparingly (just at the beginning and end of the broadcast, etc.).

– There are other creative ways to creatively deploy placement ads. Yet, I’ll close on such a note, for the time being.