There are a lot of creative ways to use one commercial to advertise two or more products and/or services. Yet, most present day TV commercial collaborations are either ineffective in one way or the other or watered down. Such flawed TV commercials lacked one crucial component, balanced exposure.

Now, when I state balanced exposure, I, in no way suggest that each and every commercial collaboration should dole out equal exposure to every product and/or service being advertised. I am merely stating that each product and/or service being advertised should be highlighted in a relevant way which is both impactful and memorable.

It is my belief that reveling commercial collaborations between service providers and/or product companies, and Google, based on the potential future uses of Google glasses, would give Google and the advertised product and/or service an equal playing ground for exposure. And such a collaboration would give the viewer an impactful and memorable viewer experience. By showing the viewer the future capabilities of smart glasses while simultaneously highlighting the product and/ or service being advertised.

There are many ways that such collaborations could work, and I might touch up on a few of them in the future. Yet, for the time being I will focus on the following example, which deals with soda corporations, Coke and Pepsi, and their use of soda cap prize giveaways.

I remember buying soda bottles that featured such under the cap prize giveaways, and it was fun to peek under the cap to see whether or not I had won a prize, and normally I won nothing or was given a code to verify whether or not I won a prize. Unlike most of the people I knew I never checked into whether or not the code was a winner. However if I was able to use smart glasses such as Google glasses to verify whether or not I won a prize I would have. Therefore, I believe such a commercial collaboration between Coke or Pepsi, and Google glasses would be perfect to highlight the old way and the future way of decoding soda cap prize codes.

The commercial could feature a split screen showing the same individual in two different time frames, on the left side and earlier date, and on the right side a later date (left, pre-smart glasses, and right smart glasses).

The left screen and right screen would feature the same individual walking into the same local store buying the same type of soda, and walking out checking under the cap to see whether or not they won a price.

In the left screen the individual would see the verification code and have a (thought caption) about manually typing the info into a smart phone, at which time the thought caption pops. At such an instance of coming to such an individual shakes their head at such a “ridiculous task,” and toss the cap into a nearby trash can.

In the right screen individual would look at a QR activation code on the side of the soda bottle and then at the code under the soda cap, and such actions would automatically notify the smart glasses wearer whether or not they won a prize.

For a dramatic spin on things the right screen would show the individual winning a soda… Then both screens would go blank, shortly thereafter the dual screen format would be replaced by single screen replaying the earlier cap toss.

The cap would freeze in mid-air underbelly facing up, and “code verification” would flash across the screen followed by a notification that the cap tosser would have won a brand-new car.

The commercial would be intriguing in many ways. First, the viewer would have to follow both screens. Second, the viewer would be entertained by the thought of the individual throwing away a brand-new car. And third, and most important, a lot of viewers would recall throwing away the same types of coded caps and wonder “what if?”