Irrelevant Celebrity Ad Pushes, Part Two: Watches

Celebrities pushing the sale of watches within commercials, holds as much relevance, as the hands of watches being strategically placed to point towards the numbers 10 and 2 win most print ads featuring watches.

As with most celebrity ad plays, the commercial will probably get a little more attention from fans of the featured celebrity. Bit if the product of service isn’t a good match, selling point wise, it’s a waste of time and money.

Prime example, I’ve watched male and female golf players being featured in watch commercials (Rolex commercials), yet, I’ve failed to see how featuring professional golfers would result in a substantial option in sells – especially when the Rolex brand is firmly cemented in the luxury watch brand market.

If Rolex wants to create a premium ad that features a celebrity golfer, the golfer should have a more direct impact on the future units sold.

With such being said, my suggestion for Rolex would be to first, create a series of watches after the celebrity golfer, and secondly, use a piece of their equipment in the creation of the watch.

For example, Rolex could melt down a stainless steel golf club in which the golfer actually used in tournament play, and use such stainless steel to create certain watch parts. For instance, the hands of the watch could be created from such stainless steel. With such a play, Rolex would give more relevant meaning to certain key words in its commercials, such as: precision, and make a relevant connection between the celebrity golfer, the watch being sold and the potential customer.

 

 

Car Emblems Should Be Customizable

A car’s emblem is its identity. Yes, cars are recognizable as a particular brand in many different ways, such as their shade. However, a car’s emblem is in all actuality its finger print.

There’s nothing wrong with having a standard emblem fixed to a cars face, but, a better strategy would be to manufacture cars with detachable emblems – especially since such a strategy would give care buyers a more intimate attachment to brand.

If car owners were given the chance to detach the emblems on their cars by unlocking them, and then be able to replace such emblems with new ones in which they purchased, the vast majority would do so – especially if they could purchase customized emblems off of the corporation’s website.

Now such a strategy wouldn’t be a spectacular advent in the history of the auto industry. However, such a simplistic change to an automobile would have a meaningful positive impact on the car’s buyer and brand.

Such a strategy could be more valuable to a cars brand, if the strategy becomes fully realized with the possibilities of the internet.