I was reading an article titled:” How Fireworks Inscribed The Sky,” that was in the July ’14 issue of Popular Science. And such an article talked about simulation software that allows designers to draw almost anything on the sky by coordinating the flight of dozens of lights at once. And I came to conclude that the night sky is the perfect medium to display advertisements.

Now I know a lot of people would cringe at the thought of the night sky being potentially littered with advertisements. But since the technology that is behind the ability of “inscribing the sky” is pretty much in its infancy, there’s only but so much that could be depicted in the sky. Therefore, I don’t think that advertisements would be overbearing, especially since most people love fireworks.

Firework displays would definitely be appealing if the firework depictions were more of an entertaining experience than a branding experience, i.e., Nintendo could advertise Mario running across the sky jumping over depictions of mobile phones, and at the end the words “coming to mobile – – – – 14” would appear.

With all of the old, annoying, intrusive, and so ad schemes that are taking place nowadays; it would be refreshing to see creative and explosive works of art in the night sky.

If the advertisements were depicted after a short opening show, I’m pretty sure that enough people would see such live, and via the Internet by way of smart phone video feeds, that such a form of advertising (#Adsparks) would be more than worth it – especially if a company is the first depicted in a major ad campaign using fireworks.

I can’t think of many things that are more appealing in the night sky than fireworks. Stars are beautiful and so is the moon, especially a full moon, but such sites aren’t exciting to the average individual. On the contrary, fireworks are in their very essence expressions of celebration, and I do not think that properly executed Adsparks would tarnish the celebratory nature of fireworks.